Agent
One agent. Every customer moment.
The customer-facing side of Unless — one AI Customer Agent across acquisition, retention, expansion, and support, with the Help Center it auto-generates as its public face. Browse a moment, or see the full overview.
Qualify, convert, educate. 24/7 on your marketing site.
See churn coming. Act before it does, inside the customer's product.
Catch upsell signals early. Route them to the right owner.
Resolve, co-pilot, learn — across every helpdesk and channel.
Trust
Built for the EU from day one
The architecture that lets your DPO, security, and procurement teams sign off without slowing your team down. Browse the page, or jump straight to a section.
Twelve numbered measures keep sensitive identifiers home.
Three pillars — sovereignty, AI Act readiness, sector readiness.
Five EU-resident layers — touchpoints to LLM constellation.
EU AI Act, GDPR, DORA, OWASP — built into the platform, not bolted on.
Customers
Trusted by leaders
How regulated-Europe brands — from Visma to Onguard — turned customer success into a revenue engine with Unless.
Norway's leading ERP — modernized self-service with Unless.
Patient self-service surged within weeks of deploying Unless.
Financial service Onguard powers their support operations with Unless.
Meet Sally, Kontek’s AI support colleague in regulated finance.
Resources
Search resources and support articles
Documentation, articles, and recipes for getting the most out of your Unless deployment — plus a help desk when you need a human.
Get-started guides and advanced playbooks for the platform.
Privacy measures, security by design, and compliance guidelines.
Find reference documentation for the javascript API.
Bite-sized examples for every stage of the customer lifecycle.
Pricing
Pay per outcome. You choose.
Two equal-weight plans, both built around outcomes. Browse the page, or jump straight to a section.
Flex (€0.99 per outcome) or Fixed (€1,999/month). Equal weight.
Full platform on both — Living Knowledge, Memory, Context.
Productized add-ons. À la carte on Flex, bundled into Fixed.
What counts as an outcome, fair use, and switching mid-year.
Who we are
- We are small and we like it that way.
- We choose to do one thing and do it right.
- We apply Occam's Razor in all our solutions.
- We do something because it makes sense.
- We treat others like we want them to treat us.
If all else fails, we flip a coin.
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Sander Nagtegaal
CEO and co-founder
Sander is CEO and co-founder of Unless, the AI platform for customer success in Europe’s regulated sectors. He previously served as CTO at several other companies, like myTomorrows, Sumis, and Peecho - which he also co-founded.
Living in the city center of Amsterdam, he trains every day in several different martial arts, and teaches a weekly kung fu class.
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Marcel Panse
CTO and co-founder
As a CTO and co-founder, Marcel leverages his experience as Chief Architect at Peecho and several other start-ups, like Albumprinter and myTomorrows.
When he doesn't try to solve complex problems with elegant solutions, he loves to climb rocks or spend time with his family.
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Ecesu Erol
CXO
As a CXO, Ecesu works at the intersection of marketing, sales, and product. She’s all about helping businesses deliver exceptional product experiences that delight their customers.
She is passionate about diversity in tech and loves to spend time with a book and a cup of coffee.
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Alexandre Moreau-Lemay
Lead AI Engineer
Alexandre is a software developer with a passion for creating innovative solutions and delivering quality software. Based in Arnhem, a city close to the stunning Veluwe nature reserve, he is inspired by the natural beauty that surrounds him and takes every opportunity to explore the outdoors.
When he's not busy developing software, Alexandre enjoys landscape photography, hiking, and traveling.
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Martijn Groot
Chief Commercial Officer
Martijn, a long-time friend of Marcel and Sander, leads the commercial operations at Unless. He has previously played key roles in accelerating companies such as Tele2, Metro, Albelli, Peecho, and Recharge.
He is a passionate, energetic, result-driven entrepreneur, and an engaged team-player who helps companies scale up rapidly.
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Gray Lewis
Lead Fullstack Developer
Gray is a full stack software engineer with a passion for building highly performant applications that feel great to use. He’s had a lifelong love of coding and has a long history working at startups.
He was born in Pennsylvania, but spent most of his childhood living in Cairo, Egypt. His hatred for car-centric city planning brought him to the Netherlands for university, and he’s been living in Rotterdam ever since. Outside of software, Gray spends most of his time bouldering and making music.
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Antonin Remy
Senior business development representative
With extensive experience in GTM strategy, customer relations, and sales team management, Antonin is often described as a quiet force—thoughtful, social, and enthusiastic, always seeing projects through to success with an optimistic outlook.
When he's not enthusiastically reaching out to leads, you can find him sipping a hot drink while reading a history book or cooking delicious dishes for his friends and family.
Frequently asked questions
Who is on the leadership team?
UNLESS is led by CEO Sander Nagtegaal and CTO Marcel Panse, with leaders across product, customer experience, and commercial operations. The team has shipped SaaS, AI, and component frameworks for more than a decade, with deep experience in regulated European markets.
What experience does the team bring to regulated industries?
The team has worked directly with banks, insurers, pension providers, and healthcare organizations across Europe. That experience shapes how Unless treats privacy, governance, and integration. The agent ships with the controls those buyers ask about, not as an after-sales add-on.
How does the team work with customers?
Like a partner, not a vendor. Product, success, and engineering specialists sit with customer stakeholders to design the use cases, configure the agent, and tune the loop. The four-week pilot is run jointly so your team learns the platform while it watches the first numbers land.
Is there an advisory board?
Yes. The advisory board includes former leaders from Google, Goldman Sachs, and a group of operators with deep AI and enterprise-sales experience. They guide us on strategy, governance, and scale inside regulated markets.
How is the Unless culture aligned with the product?
Direct, technical, and useful. We build AI that does real work for people who answer to real regulators, and we ship the smallest thing that helps. Novelty for its own sake is not a value here.
We're here to help
Quick responses if you have an issue. Feel free to ask us anything — or ask our conversational AI a question.