UNLESS builds the AI Customer Agent for regulated European businesses. The agent covers Acquisition, Retention, Expansion, and Support, and the Engine behind it learns on a loop with full audit trails. We focus on finance, insurance, pensions, and healthcare, where AI has to work and be defensible at the same time.

Make AI work for the regulated half of Europe. Most AI tools are built for the US or for unregulated SaaS. We build for the buyers whose DPO has to sign off, whose CFO wants the ROI in writing, and whose customers still expect a human standard of service.

Because the gap is the widest there. Regulated buyers want AI that does real work, but most tools either play it too safe or go too far. Unless covers the middle: real automation, full audit, EU data residency, with the controls regulators ask about.

Unless was founded by serial entrepreneurs Sander Nagtegaal and Marcel Panse. Sander leads as CEO, Marcel as CTO. Both have spent more than a decade building digital products and the infrastructure underneath them.

Unless is backed by River Venture Partners, Block Party, Rockstart, and a group of angel investors. The advisory board includes former leaders from Google and Goldman Sachs, who guide us on strategy, governance, and scaling inside regulated markets.

Unless started as a component library for digital product teams, then grew into a full AI platform as the technology matured. Today it is one Customer Agent and one Engine that handles the entire customer journey. The component DNA is still visible: Unless plugs into what you already run instead of replacing it.

Generic AI tools sell features. Unless sells outcomes across the whole customer journey. The agent runs Acquisition, Retention, Expansion, and Support with one memory; the Engine keeps it grounded with three senses; and the architecture meets GDPR, DORA, and the EU AI Act out of the box.

As a feature, not a roadblock. Compliance is built into the architecture: EU data residency, the Privacy Vault, per-decision audit trails, and model controls that swap providers if regulation changes overnight. Procurement gets the documents it needs and the agent still ships in four weeks.

The EU AI Act enforcement intensifies in Q3 2026. That is a deadline and an opportunity. Buyers who get an audit-ready AI in production now run a full year ahead of competitors who wait. Unless is built to be that AI.

Financial institutions, insurance companies, pension providers, healthcare organizations, and HR platforms across Europe. They share a profile: regulated, multi-product, and big enough that customer success is a real number on the P&L. The named customers include more than 30 companies in the Visma Group.