Agent

One agent. Every customer moment.

The customer-facing side of Unless — one AI Customer Agent across acquisition, retention, expansion, and support, with the Help Center it auto-generates as its public face. Browse a moment, or see the full overview.

Acquisition

Qualify, convert, educate. 24/7 on your marketing site.

Retention

See churn coming. Act before it does, inside the customer's product.

Expansion

Catch upsell signals early. Route them to the right owner.

Support

Resolve, co-pilot, learn — across every helpdesk and channel.

Engine

The platform underneath.

The back-of-house side of Unless — a Living Knowledge library that maintains itself, plus the Train → Test → Deploy → Analyze loop that keeps every Customer Agent sharper after every conversation. See how the engine compounds.

Train

Always current. Always ready. Living Knowledge + Living Context.

Test

Before a customer sees it. Preview, simulate, audit.

Deploy

One agent. The whole journey. Memory across all of it.

Analyze

Performance, value, AI maturity. All visible. All live.

Trust

Built for the EU from day one

The architecture that lets your DPO, security, and procurement teams sign off without slowing your team down. Browse the page, or jump straight to a section.

Privacy Vault

Twelve numbered measures keep sensitive identifiers home.

Compliance posture

Three pillars — sovereignty, AI Act readiness, sector readiness.

Architecture

Five EU-resident layers — touchpoints to LLM constellation.

Frameworks

EU AI Act, GDPR, DORA, OWASP — built into the platform, not bolted on.

Customers

Trusted by leaders

How regulated-Europe brands — from Visma to Onguard — turned customer success into a revenue engine with Unless.

Visma Enterprise AS

Norway's leading ERP — modernized self-service with Unless.

Helping patients

Patient self-service surged within weeks of deploying Unless.

Enhancing credit software

Financial service Onguard powers their support operations with Unless.

Ticket deflection at scale

Meet Sally, Kontek’s AI support colleague in regulated finance.

Resources

Search resources and support articles

Documentation, articles, and recipes for getting the most out of your Unless deployment — plus a help desk when you need a human.

Help center

Get-started guides and advanced playbooks for the platform.

Security and compliance

Privacy measures, security by design, and compliance guidelines.

Developer documentation

Find reference documentation for the javascript API.

The Unless cookbook

Bite-sized examples for every stage of the customer lifecycle.

Pricing

Pay per outcome. You choose.

Two equal-weight plans, both built around outcomes. Browse the page, or jump straight to a section.

The two plans

Flex (€0.99 per outcome) or Fixed (€1,999/month). Equal weight.

What's included

Full platform on both — Living Knowledge, Memory, Context.

Flex modules

Productized add-ons. À la carte on Flex, bundled into Fixed.

Frequently asked

What counts as an outcome, fair use, and switching mid-year.

Article

Configure the user experience of your AI

Customize your AI's persona, response length, supported languages, layout, and so much more.

Updated 5 March 2025

Once you've selected the right sources and trained your AI, it's time to configure it's user experience. If the Unless script is installed on your website, you will have access to additional settings via the AI component editor.

Configuring your AI

The Configuration tab, located under the User experience section, is where you can adjust the settings of your AI. You can add the name of your product, select a persona with a specific focus such as support, sales, or informative and set the preferred response length.

When it comes to response length, we generally recommend opting for long (or max) answers. Especially, if you are in an industry that can be more complicated and nuanced, longer responses might be the way to go. However it is best to test the AI with some questions to see what yields the best results for your particular case.

AI configuration fields

Here you also choose whether to allow all languages or select a few that you support in which case the AI will only respond in your chosen languages. Make sure to also select a fallback language to be used for cases when the language cannot be confidently determined.

Additionally, you can set positive or negative feedback replies for the AI to use when it receives feedback in the form of a thumbs up or down. Make sure you click Save after any changes you make.

Then, if the Unless script is installed on your website (or help center, dashboard, etc.) it's time to open up the AI component editor.

AI component editor

Once in the editor, you will see a number of tabs on the right such as display, layout, contact tab, and more. We recommend clicking around to see the different settings that you can adjust. Below we highlight the most commonly used fields.

Layout options

The first field under the layout tab is the starting message, the first message that the user will see when they start interacting with your AI. Here you can also define what the starting message language should be based on.

You can choose to automatically detect the language of the starting message based on the page language and browser language. Alternatively, you can select if you want to use page language, browser language or use the original language of the starting message.

Layout options in the AI component editor

This is also the place to add the logos you want to be displayed with the AI. You also have the option to add starting AI actions, adjust the colors and set a default conversation name (visible to the user). The default disclaimer message to notify the end-user that they're talking to an AI is also editable.

Tip: Under the Other tab, you can switch on Expert mode which will present you with even more options under the Layout tab.

Contact details

You have the option to have an additional tab in your AI components for contact information. This way there's always a clear escalation path that people can use when interacting with the AI.

You can have up to three contact cards and you get to define what should be in the cards. You can enable a card and then give it a title and description, select an icon to show with it, and attach your desired action to it.

Contact tab options in the AI component editor

In the screenshot above, you see an example where we've opted to have two contact cards with the actions to contact our support team and to book a meeting.

Labeling the tabs

Then we have the Tab labels tab where the options are pretty straightforward. Here you can define what the text should be for each of your tabs: chat, search and contact (optional).

Labeling the tabs of the AI component

Make sure you save your changes and create version and publish!

Note: The AI will not automatically be visible to end users so you can make all the changes you need on your own time to prepare before launch. When you are ready to go live, you can add an AI starter button or any other conversational UI component.

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We're here to help

Quick responses if you have an issue. Feel free to ask us anything — or ask our conversational AI a question.