Agent

One agent. Every customer moment.

The customer-facing side of Unless — one AI Customer Agent across acquisition, retention, expansion, and support, with the Help Center it auto-generates as its public face. Browse a moment, or see the full overview.

Acquisition

Qualify, convert, educate. 24/7 on your marketing site.

Retention

See churn coming. Act before it does, inside the customer's product.

Expansion

Catch upsell signals early. Route them to the right owner.

Support

Resolve, co-pilot, learn — across every helpdesk and channel.

Engine

The platform underneath.

The back-of-house side of Unless — a Living Knowledge library that maintains itself, plus the Train → Test → Deploy → Analyze loop that keeps every Customer Agent sharper after every conversation. See how the engine compounds.

Train

Always current. Always ready. Living Knowledge + Living Context.

Test

Before a customer sees it. Preview, simulate, audit.

Deploy

One agent. The whole journey. Memory across all of it.

Analyze

Performance, value, AI maturity. All visible. All live.

Trust

Built for the EU from day one

The architecture that lets your DPO, security, and procurement teams sign off without slowing your team down. Browse the page, or jump straight to a section.

Privacy Vault

Twelve numbered measures keep sensitive identifiers home.

Compliance posture

Three pillars — sovereignty, AI Act readiness, sector readiness.

Architecture

Five EU-resident layers — touchpoints to LLM constellation.

Frameworks

EU AI Act, GDPR, DORA, OWASP — built into the platform, not bolted on.

Customers

Trusted by leaders

How regulated-Europe brands — from Visma to Onguard — turned customer success into a revenue engine with Unless.

Visma Enterprise AS

Norway's leading ERP — modernized self-service with Unless.

Helping patients

Patient self-service surged within weeks of deploying Unless.

Enhancing credit software

Financial service Onguard powers their support operations with Unless.

Ticket deflection at scale

Meet Sally, Kontek’s AI support colleague in regulated finance.

Resources

Search resources and support articles

Documentation, articles, and recipes for getting the most out of your Unless deployment — plus a help desk when you need a human.

Help center

Get-started guides and advanced playbooks for the platform.

Security and compliance

Privacy measures, security by design, and compliance guidelines.

Developer documentation

Find reference documentation for the javascript API.

The Unless cookbook

Bite-sized examples for every stage of the customer lifecycle.

Pricing

Pay per outcome. You choose.

Two equal-weight plans, both built around outcomes. Browse the page, or jump straight to a section.

The two plans

Flex (€0.99 per outcome) or Fixed (€1,999/month). Equal weight.

What's included

Full platform on both — Living Knowledge, Memory, Context.

Flex modules

Productized add-ons. À la carte on Flex, bundled into Fixed.

Frequently asked

What counts as an outcome, fair use, and switching mid-year.

Article

A step-by-step guide to define business goals before implementing AI

Set your business up for AI success—learn how to define clear goals before implementing Unless in your organization.

Updated 26 June 2025

Adopting an AI assistance platform like Unless can transform your organization’s efficiency, customer experience, and compliance. However, to make a compelling business case and achieve real ROI, it’s essential to clarify your goals before implementation. Here’s a step-by-step guide to help prospective buyers define their objectives and set a solid foundation for success.

Why set goals before using Unless?

Unless is designed to address complex challenges in regulated industries—such as finance, healthcare, and insurance—by automating support, enhancing customer interactions, and streamlining internal processes. To maximize its value, you need to identify the specific pain points and opportunities within your organization that Unless can address.

Step 1: Identify key pain points

Start by mapping out the challenges your organization faces. Common issues that Unless helps solve include:

  • High support ticket volumes and long resolution times
  • Low customer satisfaction due to complex products or services
  • Overwhelmed support teams handling repetitive queries
  • Inefficient onboarding or training for new staff
  • Difficulty maintaining up-to-date documentation

Step 2: Define strategic objectives

Translate your pain points into strategic objectives. Examples include:

  • Reduce support ticket volume by automating responses to common questions
  • Improve customer satisfaction through 24/7 multilingual support
  • Increase operational efficiency by empowering teams with AI co-pilots
  • Enhance compliance with automated, referenced answers and secure data handling

Step 3: Set measurable goals

For each objective, define clear, measurable targets. For example:

  • Achieve a 30% reduction in average support ticket handling time within six months
  • Increase customer retention rates by 10% over the next year
  • Deflect at least 50% of repetitive support queries to AI-powered self-service
  • Reduce onboarding time for new employees by 25%

Step 4: Align stakeholders and build a business case

To secure buy-in, articulate how Unless will help achieve these goals:

  • Quantify potential ROI (e.g., observed ROI of 500% in the first year for some Unless users)
  • Highlight efficiency gains, such as a 71% compounded improvement in team productivity
  • Emphasize regulatory compliance and data security, especially if operating in the EU

Step 5: Prepare for implementation

Before deploying Unless, ensure you have:

  • Mapped relevant data sources (knowledge bases, CRMs, support systems) for integration
  • Identified key workflows and tasks for automation
  • Established metrics and dashboards to monitor progress and outcomes

Example goals for prospective Unless buyers

Objective Example goal How Unless helps
Reduce support workload Deflect 50% of repetitive tickets to AI Automated, multilingual AI assistant
Improve customer satisfaction Raise NPS by 10 points in 12 months 24/7 instant support, task automation
Boost internal efficiency Increase agent productivity by 40% AI co-pilot, automated documentation
Enhance compliance Achieve 100% referenced answers for regulated queries Secure, fully referenced responses
Accelerate onboarding Cut training time for new hires by 25% AI-driven knowledge base, self-help

Conclusion

Setting clear, measurable goals before adopting Unless ensures you can track progress, demonstrate value, and make a strong business case for investment. By focusing on your organization’s unique challenges and aligning objectives with Unless’s capabilities, you’ll lay the groundwork for a successful AI integration that delivers tangible results.

Related content

We're here to help

Quick responses if you have an issue. Feel free to ask us anything — or ask our conversational AI a question.