# Customer Agent: Acquisition. Qualify leads, convert prospects, 24/7. ![](/assets/einstein-hats.svg) Customer Agent, moment 01 of 04 # Qualify leads. Convert prospects. 24/7. An AI agent on your website that answers complex prospect questions, qualifies against your ICP, and hands off to sales with full context. Built for Europe. [Talk to us about acquisition→](/en/contact-us/) In their hands ## A real question, answered and converting. The agent meets prospects on your marketing site, answers complex product questions in their language, and offers the next step on the spot - pilot, demo, or quote. Conversion happens on the answer itself, not after a form submission. ![](/assets/svg/blueprint.svg) ### What the agent does ## Three jobs at the top of the funnel. 01 ### Qualify leads. The agent qualifies inbound prospects against your ICP, in any language, around the clock. UNLESS routes the rest to a polite "not a fit" reply. 02 ### Convert prospects. Sourced answers in any language, plus the next step under the answer. Visitors move from question to demo without hunting for a contact form. 03 ### Intelligent hand-offs. Sales reps receive leads with the full conversation, the buying signals, and the recommended next step. Not a fresh form. In your hands ## Procedures define the moves. You're in control. Every action your agent can take in Acquisition lives here as a procedure - pilot signups, demo bookings, custom-quote handoffs. You define what the agent is allowed to do, and the audit trail captures every run. unless.com/en/dashboard/deploy/acquisition [![](/assets/svg/icon-light.svg)](/) Dashboard ## Acquisition 5 procedures · acquisition - Book a meeting Active - Qualify the lead Active - Send pricing details Active - Route to an account executive Active - Send a re-engagement email Draft Customer story > “Together with Unless, we’re also looking at how we can further grow our AI maturity across the full customer journey. As we grow as a company, our support abilities need to scale with us. The alternative is simply not sustainable.” *Krišjānis Rērihs · Head of Digital Experience at Visma Enterprise AS* Visma Enterprise AS uses Unless to grow AI maturity across the full customer journey, starting at acquisition and scaling as the company does. Support abilities that keep up with the business, not behind it. [See more customer stories →](/en/customers/) Compliance GDPR-compliant by default. Visitor data stays in the EU. [See the full trust architecture →](/en/trust/) Cookbook ## Recipes for acquisition. [![Conversational landing page optimization](/_astro/acquisition-landing-page-optimization-hero.CGG3pxLv_1HGued.webp) ### Conversational landing page optimization Add conversational guidance to critical landing pages so visitors can complete complex flows with fewer doubts and drop-offs.](/en/cookbook/acquisition/landing-page-optimization/)[![Regulatory-safe product and plan fit navigator](/_astro/acquisition-product-and-plan-fit-navigator-hero.Bad_1qFP_1w8V2j.webp) ### Regulatory-safe product and plan fit navigator Help visitors explore suitable plans while AI quietly enforces your eligibility and risk rules in the background.](/en/cookbook/acquisition/product-and-plan-fit-navigator/)[![Real-time qualification and lead routing](/_astro/acquisition-real-time-qualification-and-lead-routing-hero.huXlzZbt_Z1ShCX.webp) ### Real-time qualification and lead routing Turn “Contact us” moments into smart conversations that qualify visitors and route them to the right team in real time.](/en/cookbook/acquisition/real-time-qualification-and-lead-routing/) [View all acquisition recipes →](/en/cookbook/acquisition/) All four moments ## Acquisition is one of four moments. 01 · You are here ### Acquisition Qualify, convert, educate. 24/7. On this page [02 · Customer Agent ### Retention See churn coming. Act before it does. See it →](/en/agent/retention/)[03 · Customer Agent ### Expansion Spot the upsell signal the second it appears. See it →](/en/agent/expansion/)[04 · Customer Agent ### Support Resolve, co-pilot, learn from every interaction. See it →](/en/agent/support/) The system behind the moment [See how Train powers acquisition →](/en/engine/train/) unless.com/en/dashboard/train/knowledge [![](/assets/svg/icon-light.svg)](/) Dashboard ## Knowledge base 6 sources · knowledge base - Engineering wiki · 1.2k docs Connected - Sales playbook · 348 docs Team only Connected - Team Assistant · 5.8k tickets Connected - Public docs site · 89 pages Syncing - Compliance library · 0 docs Error - Pricing & contracts · Not connected Disconnected ![](/assets/einstein-hats-paper.svg) ## See acquisition in your funnel. Plug in your ICP, your sources, your sales team. Watch the agent qualify, convert, and route around the clock. [Talk to us about acquisition→](/en/contact-us/)[See the system behind it](/en/engine/train/)